The world is wasting more than 80% of its transactional data
Over 80% of the world’s transactional data is unstructured, uncaptured, and unverifiable – in other words, completely wasted. The problem is that in today’s endless pursuit for rapid, data-driven decision-making, we really can’t afford to throw away this much useful data.
All this transactional data goes wasted because they are untrusted. Informal transactional data from machines are untrusted because they can be easily tampered with, with no guarantees on the data’s source or integrity. Informal agreements between people are not credible because they’re floating around in disconnected communication mediums, such as texts, chats, or emails, embedded inside informal conversations, oftentimes leading to confusion and disputes around “who said what when.”
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